Visit Gilroy

Creative Director | Producer

What began as a small, one-off assignment quickly grew into a fully integrated creative partnership with Visit Gilroy—evolving into a long-term contract supporting the brand across every touchpoint, from print collateral and digital assets to full-scale video campaigns and seasonal promotions.

As Creative Director and Producer, I’ve led the visual and strategic direction of the brand’s multi-channel presence. My work includes creative oversight of graphic design for digital and print, social media content strategy and management, evergreen and seasonal campaign development, and a comprehensive brand asset library built through custom photoshoots and video production.

For our ongoing video and photo campaigns, I directed every step of the process—from storyboarding and scriptwriting to casting, wardrobe, scheduling, and location management. I managed partner collaborations, led all pre- and post-production, and ensured every piece of content stayed on brand while feeling fresh, authentic, and engaging.

My focus has been to elevate Visit Gilroy’s creative output while staying grounded in what makes the destination special: its food, wine, family experiences, and cultural identity. Whether we’re building seasonal ad spots or shaping long-term visual systems, the goal remains the same—tell a consistent, compelling story that invites people to discover something memorable, just off the beaten path.