Sensorio

Creative Director

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Sensorio is a visionary immersive art and light‑experience destination in Paso Robles that blends art, technology, and nature across acres of illuminated installations. Exhibits such as Field of Light, Light Towers, Fireflies, and newer works like DIMENSIONS and FOSO draw visitors into a sensory world of shifting light, music, shadow, and space. 

 

Over time, Sensorio’s brand had accumulated a patchwork of visual assets, guest experiences, signage systems, menus, and on-site brand moments—many carrying legacy elements that no longer aligned. My role as Creative Director was to orchestrate a brand unification: integrating the fragments into a cohesive, elevated identity that would carry through every visitor touchpoint.

 

From high-level brand strategy to ground-level execution I sought to align visual identity across print, digital, merchandising, and wayfinding. From designing signage, experiential touchpoints, and visitor flows to detailed collateral, ensuring that the experience from entrance to exhibits felt of one unified brand.