The City of San Luis Obispo

Creative Director | Designer | Producer

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I’ve had the opportunity to shape a wide range of creative work for the City of San Luis Obispo—ranging from large-scale public campaigns to the smallest street-level details. As creative director on these city-facing projects, I’ve led everything from early strategic planning to final execution, ensuring each piece of communication reflects the City’s personality and purpose.

 

My role has included:

 

• Campaign strategy and concepting for public initiatives, economic development, and community engagement.

• Writing communication strategies and messaging frameworks that align internal goals with public-facing outreach.

• Designing physical and digital assets—banners, sidewalk stickers, signage, social graphics, print materials, and more.

• Bringing creative to life from first brainstorm through final production, always rooted in clarity, charm, and community connection.