The City of Arroyo Grande, California is a slice of vintage Americana that forces you to slow down and enjoy the finer things in life. The brand had been using the tagline "Time Well Spent" in their tourism marketing efforts for quite some time, but had yet to build it out into a full campaign. Our challenge was to demonstrate the city's preserved historical assets through a modern lens and encourage the viewer to reflect on the passage of time and consider how they want to spend theirs. ​

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My Role: 

• Writer

• Producer

• Creative Director

 

Producing Agency: Verdin Marketing

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Usage: ​

• Connected TV

• Youtube

• Social Media